Our Story of Excellence

From a visionary startup to Algeria’s leading multi-brand enterprise, ECI Group has consistently delivered excellence across diverse industries.

 

Building a Legacy of Trust

ECI Group was born from a simple yet powerful vision: to create a business ecosystem that could serve multiple markets while maintaining unwavering standards of quality and innovation.

What started as an ambitious dream has evolved into Algeria’s most trusted multi-brand enterprise. Our journey has been marked by strategic growth, calculated expansion, and an unwavering commitment to excellence.

Today, we proudly serve over 2,000 corporate clients and 50,000+ individual customers through our eight distinctive brands, each a leader in its respective field.

Our Mission

To deliver exceptional products and services across diverse industries, building lasting relationships with our clients and customers while contributing to Algeria's economic growth.

Our Vision

To become the leading multi-brand enterprise in North Africa, setting standards for innovation, quality, and customer satisfaction across all industries we serve.

Our Values

Excellence, Innovation, Integrity, and Diversity form the cornerstone of our operations, guiding every decision and relationship we build across our organization.

Our Leadership Team

Meet the visionary leaders who drive ECI Group’s success and guide our journey toward continued excellence and innovation.

Mohamed Benletif

Chief Executive Officer

Leading ECI Group with over 8 years of experience in multi-industry management.

Mohamed Benletif

Chief Executive Officer

Leading ECI Group with over 8 years of experience in multi-industry management.

Mohamed Benletif

Chief Executive Officer

Leading ECI Group with over 8 years of experience in multi-industry management.

Our Journey

A timeline of key milestones that have shaped ECI Group into the multi-brand enterprise it is today.

2018
ECI Group Founded

Started with a vision to create a multi-brand enterprise serving diverse markets.

2020
Ebox DZ Launched

Entered the natural honey and wellness products market with Ebox DZ.

 
2021
Butica Store Launch

Expanded into fashion retail with Butica Store for stylish shoes and clothing.

2023
Marketing Excellence

Launched Brainstorms Agency to establish our marketing process and brand strategy.

2023
Lawung DZ Launch

Added Lawung DZ to our portfolio, offering traditional and modern clothing.

2023
Libya Shop Expansion

Launched Libya Shop ecommerce platform, expanding our reach into Libya market.

2024
Biovera Launch

Introduced Biovera DZ, strengthening our herbal and natural health products portfolio.

 
2025
Wellness Trio Launch

Launched Tiryak, Greenfy, and Rawnah brands, completing our comprehensive wellness ecosystem.

 

By the Numbers

Our achievements speak to our commitment to excellence and the trust our clients and customers place in us.

6+

Years of Excellence

Since 2018
 

8

Leading Brands

Diverse portfolio
 

75+

Team Members

Dedicated professionals
 

100%

Client Satisfaction

Our commitment